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  • 2024 AMA Symposium for the Marketing of Higher Education

    Join us in Las Vegas from November 10-13 for the premier event in higher education marketing. Be part of transforming higher education marketing by exploring topics such as building community, amplifying student voice, enhancing customer experience, leveraging AI, and addressing the enrollment cliff.

    Learn More
  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

    Explore Membership

  • Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

    Training & Events
    certification
  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

    Volunteering
    Undergrad Hub
  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

    Events
  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

    Awards
    Undergrad Awards

Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

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Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

GET STARTED

Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

SEE RESEARCH

News Stand

  • Marketing News

    Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]

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    • From Our Partners

    • sponsor

      White Papers

      Increase distributor sales and loyalty using effective incentive strategies. Learn the basics of setting up distributor incentive program with a solid foundation and sustainable budget. Explore the tools, technology, and performance measuring strategies that ensure your distributor incentive program meets your goals and exceeds ROI. Advertisement

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      Article

      In this article, CX Thought Leader Colin Shaw discusses the transformative potential of AI in improving customer experience, emphasizing the importance of training AI correctly to understand customer behavior. It highlights common mistakes, such as ignoring the subtleties of subconscious and emotional customer experiences and stresses the need to incorporate behavioral science into AI training. […]

    • sponsor

      Article

      Zappi conducted research with the AMA to uncover the current state of connected insights and the insights function. Read the article to discover our key findings.  As businesses and organizations gather vast amounts of data from diverse sources, the ability to integrate and interpret this information holistically becomes a critical competitive advantage.  By connecting their […]

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    Resources

    Professional

    Academic

    Collegiate

    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
    LinkedIn | Instagram

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