Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
Streamline Your Content Planning Strategy
December 11
Online | 2 hours | Intermediate
How to Write a Powerful Creative Brief
Online | 2 Hours | IntermediateSocial Media Trends for 2025
Online | 2 Hours | IntermediateDigital Marketing Trends for 2025
Online | 2 hours | IntermediateEssential Email Tips for 2025
Online | 2 Hours | Beginner/IntermediateNews Stand
Marketing News
What is Email Marketing? [An Expert Guide for Beginners]
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
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Article
TikTok for Business Holiday Playbook
Get tips for planning campaigns, creating content & seizing every opportunity. Get proven strategies for planning successful campaigns, creating engaging content, and seizing every opportunity during the year’s busiest shopping season. Advertisement
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Article
Guide to AI : A Blueprint for CMO Success in the High-stakes AI Marketplace
How to create ROI with AI, and prevent PR disasters and multimillion-dollar mistakes. In today’s rapidly evolving AI landscape, marketers must navigate a complex and competitive environment to ensure their organizations stay ahead. This eBook provides a comprehensive roadmap to successfully implement and leverage AI strategies. Key takeaways: Download the eBook now and you will gain the […]
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Gen Z Insights: How They Really Feel About AI
Is AI innovation or intrusion? Get an inside look into how teens feel about using (and not using) generative AI. AI is everywhere in the business world, but for teens it’s just getting started. Download our article and infographic to discover how teens are interacting with AI and how they feel it could impact their […]
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
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