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Measure what is important. Seek improvements. Validate with measurement. DevPerfOps Evangelist

Many of you have read about the problems being experienced by Ticketmaster as a part of Taylor Swift's latest concert tour. Ticketmaster's challenge with a ticketing spot sale should be highlighting the issue of automated agents and their impact on site performance for every public-facing application. A few stats. 1.5 Million Taylor Swift verified fans were invited to a select opening for tickets. 14 Million hosts showed up. So, either every one of those fans had nine machines running, or something else was afoot. That something else was a smattering of friends that verified fans shared with and an enormous load of robots trying to lock up the tickets for resale. How did this happen? Some 'bot owners were verified fans to start. Other 'bot owners sought to take advantage of exploits identified during verified fan sales for other artists. But, at the root of this is an escalating conflict going on for the better part of a decade between ticket bots and actual site users. The #swifties are just the latest victims in this war. Now that the politicians are involved, they want to further shoot at Ticketmaster instead of impacting the bot and bot network owners. The ticket bot/spot sale problem is complex, and it will take professionals from the performance and security groups working together to solve it. #Marketing, and the artists, will need to accept that some gates designed to foil bots will also frustrate users: A frustrated but successful ticket purchaser is still better than a frustrated and bot-denied attempted purchase. This problem is not unique to the ticketing industry. If you have ever tried to purchase one of the 500 pairs of shoes offered on Nike's website on Saturday morning, you have also had to compete with bots for the purchase. Wherever a limited quantity of a popular product appears for sale, you will likely be competing with a 'bot for purchase. If you have an #eCommerce site, now is a great time to sit down with your performance and security teams to understand how they identify bot activity on your site and how they are hardening your site against their actions. If you need help with this conversation, my team at QA Consultants  is happy to assist. Drop me a note, James Pulley, Chief Performance Officer #performanceengineering #blackfridaysale

Mehdi Daoudi

Passionate about Internet, Monitoring, Reliability, Resiliency, Web Perf, Customer & Workforce Experiences. Love to work with the world's Internet Builders and Operators deliver awesome experiences!

1y

Nike Solved it, Walmart Solved it, Amazon Solved it, Target Solved it, Costco Solved it... everyone solved it. not saying it's easy. there are amazing solutions out there from bot detection to cdn, to security....

Jay Akselrud

"Hands On" Performance and Automation Test Lead and Architect

1y

I choose to believe that there are tens of millions of swift fans... I know Scott Moore ⚛ is...

Colin Bell

Freelance trainer, consultant, technical author

1y

Same thing happened when Glastonbury tickets went on sale just a few days ago (see e.g. https://www.bbc.com/news/uk-england-bristol-63533949). Maybe we should return to the old days where you had to physically queue up, or phone, to buy tickets for shows. Strange that I now feel nostalgia for the hours I spent hitting redial trying to buy tickets for Oasis at Knebworth...

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Curtis Stuehrenberg

You can't build quality into products. You must start with a quality product then ensure you don't screw it up as you build it. I help minimize your chances of screwing it up.

1y

Government is getting involved because Live Nation Entertainment (the parent company of Ticketmaster) has been allowed to create an effective monopoly that profits from all aspects of touring from artist and event road management to merchandise sales and yes even ticket resales. LNE has a financial incentive to not address the issue of block sales to scalpers because it profits from those actors. LNE further uses its market positon to crush any competition by blackballing any venue or arist that decides not to use their services. This has been going on for decades. Peral Jam famously tried to challenge Ticketmaster back in the 90s and failed. I'm sure nothing will come of any hearings because nothing has come of prior hearings even when LNE practices caused deaths.

joseph mckairnes

Sr. Solutions Architect - Federal, DoD experienced

1y

That's exactly why, here at Tricentis, we include scalability and load testing as part of the app testing!

Scott Moore ⚛

DevPerfOps Apostle, Software Engineering Consultant, Tech Media Mogul (Ok, maybe not that last one). Unverified on LinkedIn because they don't know how to deal with people who go by their middle name.

1y

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Lakshmi Narasimhan Mukkur Raghavan

MBA | MS | Driving Success through Technical Expertise @ KATALON

1y

Well written James! Thank you for sharing this.

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Christian Gerdes

Seasoned IT Performance Engineer

1y

Nice read for the weekend. You inspire me James!

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